Optimizing Psychology Today in Canada

Deciding how to market your Canadian private practice can be a challenge. With so many options that cost time and money, it’s important to be wise. Having tried many different ways to market my private practice, I’ve found that the directory, Psychology Today Canada, has consistently been one of the main ways I get clients. Plus, it only costs $34.95 CAD (tax included) per month! In this article I will show you what to focus on when creating your Psychology Today Canada profile so that you can optimize the service to grow your Canadian private practice ☺

Once purchasing your subscription to Psychology Today Canada, you’ll notice that there are sections where you can fill out information about yourself and your private practice.

Personal Statement

• Speak to your ideal client’s reasons for seeking counselling and the outcomes they want from counselling. People searching for counselling are trying to find a therapist that can help them with what they are struggling with. Talk about those struggles and how you can help people feel better.
• Don’t focus your statement solely on your qualifications. People want a counsellor that understands what they’re going through as well as someone that can help them. Yes, they want to know that you’re qualified but your personal statement should mainly speak to what your ideal client is experiencing and how you can help them.

Be clear with your prices

• Don’t hide your prices. Potential clients should know how much your service costs when they read your Psychology Today Canada profile. The last thing you want is for a potential client to get excited about your services and then find out later that they cannot afford it. Click here to learn how to set counselling fees and click here to learn about sliding scale fees.

Profile Photo

• Smile. Smiling portrays that you are kind, welcoming, and happy.
• Have good lighting. Make sure that your photo is bright and that potential clients can see your happy face.
• Quality. Use a professional photographer to make sure your photo is high resolution and has excellent quality.
• Focus on your face. Make sure that the photo focuses on your face. Potential clients want to see the person they will be speaking to so minimize the background in your photo.

Other Photos

• Add photos of you counselling someone. People will be curious about what it would be like to have a counselling session with you. So, take some photos with a fake client (a friend or family member) and add them as extra photos on your profile.