ALISON PIDGEON: TURN YOUR PASSION INTO ANOTHER BUSINESS | EP 44

Do you have ideas that you want to explore within the mental health field that lies outside of the therapy room? Or do you have one great idea that you want to try out? Or do you have a passion that you want to try to monetize while growing your private practice? 

Whatever is on your mind, or wherever you are in your Canadian private practice and professional business journey, in this podcast episode I chat with Alison about her extensive experience with building multiple businesses. 

From starting her group practice to creatings side hustles, we discuss contractors versus employees, your passions, and finding your “why”.

Develop and expand your reach 

If you have passions outside of therapy but within the mental health sphere, and you want to expand your income, then you should consider creating different small businesses. 

Not only do they help you to develop your professional and personal repertoire, but they can also provide extra income. 

The secret to starting additional businesses? Become a great delegator. 

Find your why 

Apart from being a fantastic delegator, make sure that this new small business is still something that you can see yourself enjoying for a long period. 

‘Every business is going to go through its ups and downs and if you don’t have the passion for it, you know, the downs are going to be even worse and you’re not going to make it very long.’ – Alison Pidgeon 

Genuinely liking what you do is an important aspect of a successful business. This is where it becomes necessary to “find your why” because it will help to direct your efforts and sustain your passion even when it becomes challenging. 

‘[Find] your why. Why you’re doing it and making sure that it’s pretty solid and that there’s definitely some heart in it [because it] will help get you through those tough times.’ – Julia Smith 

Sit with your ideas 

If you have lots of ideas and don’t know where to start – or you just have a plan and want to make it work, then clear some time to really sit with this idea and be curious about its every aspect. 

‘Write it down and sit with it, and see if this is something [you] really want to do, or is this just something [you] think is a cool idea and [you] might move on in a few weeks?’ – Alison Pidgeon 

Is your idea scalable? Is it sellable? Is it sustainable? Consider these aspects before you start to invest your time, energy, and money into bringing it to fruition. 

Alison’s advice to Canadian private practitioners 

Be mindful of technological experimentation. There are a lot of rewards to be found between technology and mental health, but make sure to do it ethically and within your scope of expertise. 

‘What’s the next generation of mental healthcare going to look like for people?’ – Alison Pidgeon

The mental healthcare industry is on the precipice of a revolution, and if this interests you, then think creatively and consider how you can combine the efficiency of technology with the benefits of therapy.